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Posts by Johan Cruyff Institute

“Getting young people to pay to watch sport on TV is a big challenge”

06, Mar 2019 | By | 11 min read

Discussing the future of sports broadcasting rights and how the ‘Big Four’ technology companies have the power to drive further disruption.

Read On

The organisation of a first-class sporting event: Branding

16, Oct 2018 | By | 6 min read

In part 1 of this series we investigate what it takes to build and deliver a world class sporting event, focusing on one of the biggest global events, the US Tennis Open and addressing branding.

Read On

Posts by Johan Cruyff Institute

“Getting young people to pay to watch sport on TV is a big challenge”

06, Mar 2019 | By | 11 min read

Discussing the future of sports broadcasting rights and how the ‘Big Four’ technology companies have the power to drive further disruption.

Read On

The organisation of a first-class sporting event: Branding

16, Oct 2018 | By | 6 min read

In part 1 of this series we investigate what it takes to build and deliver a world class sporting event, focusing on one of the biggest global events, the US Tennis Open and addressing branding.

Read On
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